Meet Our CEO/Founder

I began losing my hair at a young age, and with it came fear, sadness, and the quiet discomfort of no longer recognising myself in the mirror. Hair loss has a way of stripping back more than just hair. It can unsettle your sense of identity and confidence in ways that are hard to put into words. But I also came to know something else: the power, relief, and joy of finding hair that allows you to feel like yourself again.

BLB was born from that lived experience. Every wig I design is informed by empathy, intention, and understanding. Created for people who are navigating hair loss in all its forms, whether from alopecia, medical treatment, or reasons still unfolding. I know how isolating this journey can feel, and how overwhelming it is to know where to begin. That’s why this space exists: to remove fear, offer guidance, and remind you that you are not alone.

It's not about hiding or fixing. It’s about choice, autonomy, and self-expression. Whether you’re wearing a wig for the very first time, rediscovering confidence, or simply exploring what feels right for you, every piece is crafted to support you in reconnecting with yourself. Here, your journey is honoured, your feelings are valid, and your beauty is always your own — on your terms.